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Rose Gold Flyer layout
design: carina joubert

Building a brand from the ground up that stands out is no easy task.

  • What should it look like?
  • How should it make people feel?
  • Will it resonate with my target audience

These are questions that inevitably come up when you start thinking about how to connect the dots between what you’re selling and who you’re trying to reach.

Whether you’ve got nothing but a business idea or want to pivot your existing brand, here’s what you need to know about building a strong brand identity for your business.

Your brand is how people perceive you wherever they interact with your business—both the impressions you can control and the ones you can’t.

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When you think about it, people have personal brands too. We each have a name, a face, a style, a way of communicating, and with these traits, we make different impressions on different people.

Likewise, businesses have names, products, logos, colors, fonts, voices, and reputations that make up what they are and affect how they’re perceived.

You can’t build a brand without being consistent and maintaining that consistency as you extend your brand to every part of your business. But it all starts with establishing what that consistency is going to look like and the feeling you want it to evoke.

How to build a brand?

Building your own brand essentially boils down to seven steps:

  • Research your target audience and your competitors
  • Pick your focus and personality
  • Write your slogan
  • Choose the look of your brand font and colors
  • Design your logo
  • Apply your branding across your business
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