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Learn the ins and outs of successful marketing from the experts

While search engine optimization (SEO) is a valuable and essential marketing tool, it can take months, if not longer, for your website to earn traffic. Social media is great too, but takes time and significant effort to build a following.

If you want relevant traffic in greater volumes, and you want it now, there’s a clear path for you to take: search engine marketing (SEM). In exchange for paying a small fee for each click on your ad, you’ll immediately boost your website to the top of customers’ search results.

The most commonly-used SEM platform is Google Ads, which we’ll focus on in this article, but you can also advertise on Bing, Yahoo, DuckDuckGo, and many other services. 

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